[ Powerus // Press guidelines ]

Press guidelines.

Official logo files, company description, slogan, colors, and industry for anyone writing about Powerus.

01

Logo mark

The monogram on its own. Use it only where Powerus is already named in the piece: avatars, end cards, watermarks, and app icons.

Char on bonePowerus logo mark, dark
Bone on charPowerus logo mark, light
Mark, dark SVG ↓ PNG ↓
Mark, light SVG ↓ PNG ↓
02

Long‑form logo

The mark and wordmark together, side by side. This is the primary logo. Use it whenever Powerus is the subject or the first reference.

Char on bone · defaultPowerus long-form logo, dark
Bone on char · darkPowerus long-form logo, light
Long‑form, dark SVG ↓ PNG ↓
Long‑form, light SVG ↓ PNG ↓

Do

  • Use the files on this page as supplied.
  • Keep clear space on every side: 75% of the logo's height for the long-form logo, 50% of the mark's height for the logo mark. The downloads include it, so keep other elements outside the file's edges.
  • Use the dark logo on light backgrounds and the light logo on dark backgrounds.
  • Keep the mark to the left of the wordmark, at the supplied proportions.
  • Place it on flat color or a calm area of a photograph.

Don't

  • Stretch, rotate, crop, or redraw the logo.
  • Trim the clear space or place text, images, or other logos inside it.
  • Recolor it, including in orange, or apply a gradient.
  • Add shadows, outlines, glows, or other effects.
  • Retype the wordmark or rearrange the mark and wordmark.
03

Company description

Use the one-line description for captions and short mentions, and the full description for an "About Powerus" section.

One line

Powerus designs and builds American-made autonomous systems for defense and critical infrastructure.

Full description

Powerus (Autonomous Power Corporation) is a U.S. defense technology company that designs and builds American-made autonomous systems for defense and critical infrastructure: counter-drone interceptors, tactical and heavy-lift drones, ISR aircraft, unmanned surface vessel conversion, and the autonomy software that ties them together. Founded in 2025, Powerus is headquartered in Rock Hill, South Carolina, where it also manufactures.

NamePowerus
Legal nameAutonomous Power Corporation
HeadquartersRock Hill, South Carolina
Founded2025
04

Slogan

Write it exactly as shown, in sentence case.

Slogan

Powering the future of autonomy.

05

Brand colors

Bone and Char carry most of every layout. Ember is a signal color, used sparingly and never as a background.

Core
Primary surface
Bone
#FDFAF3
RGB 253 250 243
Primary ink
Char
#161616
RGB 22 22 22
Secondary ink
Graphite
#3A3A38
RGB 58 58 56
Tertiary
Stone
#9A938A
RGB 154 147 138
SignalUnder 5% of any layout
Accent
Ember
#FF6200
RGB 255 98 0

For live states, alerts, and single highlights. Never a background, never on the logo, never in a gradient.

BalanceShare of a typical layout
06

Industry

How to classify Powerus in coverage, databases, and listings.

IndustryDefense technology
SectorAerospace and defense
CategoryAutonomous systems: unmanned aircraft, counter-UAS, unmanned surface vessels, and autonomy and command-and-control software
MarketsDefense, critical infrastructure, maritime, wildfire, agriculture, and emergency response

Media & press inquiries.

For interviews, briefings, and press materials, reach the Powerus communications desk directly.

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